| +NEW SERIES CONTINUE SBS RATINGS SUCCESS |
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| SBS's new program Who Do You Think You Are? debuted as a ratings winner last week, attracting 601,000 viewers, according to the latest figures from OzTAM.
The genealogical detective series aired for the first time on Sunday, December 2 and will show six episodes from the UK BBC series. It follows a celebrity’s personal journey in researching their family tree. The BBC version will be followed by the premiere of six SBS commissioned Australian episodes will screen from January 13, 2008. These episodes will follow six unique Australians as they look to their own roots to explain who they are and how this fits with their view of what it means to be Australian. SBS’s other new programs have also continued to perform strongly with shows including XY Documentary and Marx and Venus all rating in the top 10 in the week commencing 25 November. XY Documentary attracted 2929, 000 viewers followed by new drama Marx and Venus attracted 280,000 viewers in the 8.30pm Monday timeslot. These new programs have contributed to SBS’s strong performance in the year to date. SBS has increased its year on year growth by 3.1 per cent in the OG1 demographic (excluding the Commonwealth Games and FIFA World Cup). This has contributed to an overall audience growth of 3.8 per cent growth compared to the same time last year. In the week commencing November 25, Long Way Round ranked number one with 368, 000 viewers, ahead of Mythbusters (364, 000 viewers) and Top Gear (358, 000 viewers). Ends. Title Audience (000s)
Source: OzTAM/AGB Nielsen Media Research 25/11 – 1/12 2007 - Ends - About SBS The Special Broadcasting Service (SBS) is Australia's multicultural and multilingual public broadcaster. SBS is unique. Its radio and television services broadcast in more languages than any other network in the world. SBS Television is watched by more than seven million Australians each week. What they see is a unique mix of Australian-produced and international programs drawn from over 400 national and international sources. Programs in languages other than English - which comprise more than half the SBS Television schedule - are accessible to all viewers through SBS-produced English language subtitles. Media contact: Jane McMillan, SBS, 0438 690 305 Rochelle Burbury, Open Dialogue, 0408 774 577 |
