| +SBS GROWS AUDIENCE IN PRIME TIME |
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| SBS's audience share has surged in key timeslots this year, including an impressive 25.4 per cent year on year increase in its Wednesday 7.30pm half hour timeslot, according to figures from OzTAM.
The Wednesday timeslot growth has been driven by programs throughout the year including Eco House, Is Your House Killing You, Vasili's Garden and Hairy Bikes Cookbook. The growth figures for these programs are listed below: Program AUD Growth on 2006 timeslot average
Source: OzTAM/AGB Nielsen Media Research YOY Growth Compares SBS Audience by program survey weeks 7-48 2007 (excl Easter wk 15-16) to timeslot average 19:30-19:59:59 Survey Weeks 7-48 2006 excl Easter weeks (15-16) 2006 excl Comm Games weeks 11-13 2006 & World Cup and friendlies (weeks 21, 23 -28 inclusive). SBS's Tuesday 7.30pm one hour timeslot has also increased its audience by 15.5 per cent, driven by its popular current affairs program, Insight. The strongest growth occurred on Friday evenings which experienced 16.4 per cent increase in prime time viewers compared to last year. This growth was driven by the move of the SBS show As It Happened to the Friday 8.30pm timeslot (from Saturday 7.30pm).The Friday 8.30 pm timeslot audience almost doubled to 234, 128 in 2007. The Sunday prime time audience also increased by 15.6 per cent in 2007. This growth was underpinned by the Sunday edition of World News Australia which grew its timeslot audiences by 19 per cent. This provided a strong lead-in for following program Lost Worlds, which performed consistently throughout the year achieving 12.6 per cent audience growth. ends. About SBS The Special Broadcasting Service (SBS) is Australia's multicultural and multilingual public broadcaster. SBS is unique. Its radio and television services broadcast in more languages than any other network in the world. SBS Television is watched by more than seven million Australians each week. What they see is a unique mix of Australian-produced and international programs drawn from over 400 national and international sources. Programs in languages other than English - which comprise more than half the SBS Television schedule - are accessible to all viewers through SBS-produced English language subtitles. Media contact: Jane McMillan, SBS, 0438 690 305 Rochelle Burbury, Open Dialogue, 0408 774 577 |
