| +Food Safari cooks up its best numbers yet for SBS |
 |
| Food Safari cooks up its best numbers yet for SBS
Australian foodies are tuning into SBS’s Food Safari in big numbers, with the program now returning its highest ratings in its two series on air. According to OzTAM figures, Food Safari achieved a 5 City Metro average audience of 432,950 viewers and a 5 station share of 10.5%. This is an increase of 9.2% on the audience of the previous week with the growth being driven by women 18-49 who increased viewing 32.4% last week. The previous highest rating for Food Safari was 408,695, achieved just two weeks ago. Food Safari follows producer/host Maeve O’Meara’s culinary globetrot across Australia. Her access-all-areas camaraderie with everyone from 3 hat chefs to passionate home-cooks results in a series that feeds food enthusiasts’ desire for insider knowledge. SBS director of commercial affairs Richard Finlayson said the increasing popularity of Food Safari reflected the quality of the people involved in making the program. “Maeve has garnered an international reputation for her television work, while series producer and director Toufic Charabati spent 3 years as series producer of the acclaimed The Food Lovers’ Guide to Australia,” Finlayson said. “This is the strength of SBS programming, the fact that we use the best people to create programs that consistently deliver quality content.” The leading program of the week was, once again, Top Gear, with an audience of 1,047,000, many of whom stayed on to watch Marx & Venus (568,000). Who Do You Think You Are? was third (513,000), followed by Inspector Rex (469,000). Food Safari was fifth, followed by Mythbusters (388,000), South Park (388,000), Iron Chef (382,000), the Cutting Edge special on Tony Blair (370,000) and Two Men and Two Babies (369,000). |
